Razor Sharp Branding

June 23rd, 2016

Transforming a Gillette Venus conference room into a branded showroom takes smooth delivery and razor sharp execution. Puns aside – we had a ball working with Marina Maher Communications (MMC) to design their Gillette Venus Brunch & Learn! Based on their objective and design concept, our team brainstormed ideas for décor and shareable photo opportunities.

Arriving at Gillette Headquarters, our guests deserved a warm welcome. We created a large welcome banner, repurposed Gillette’s soft seating into a lounge and brought in branded cappuccinos and lattes – check out the Gillette Venus logo on the foam!

As the guests walked to the conference room they received celebrity treatment, walking the Gillette Venus blue carpet up to a floor to ceiling CHOOSE TO SMOOTH banner. Additional drama was created by to make everything in the room pop. Notice white up-lighting on signage and Gillette Venus blue on the walls.

The transformation of the conference room was spectacular. The table was covered with a custom Venus blue linens and set with silver chargers, orange bottom glasses, silver ball napkin rings, tall mercury glass candle holders, small votive holders with silver ball details and gorgeous flowers to mimic the pink, yellow and orange brand inspiration. Water and #CHOOSETOSMOOTH decals were attached to the conference room glass. Silver chairs with pink cushions were chosen as well. Branded gifts, including a custom moleskin book, were placed on the table along with small flower displays in test tubes – reminding our guests of their next stop – the labs!

While the guests were treated to Brunch, our team transitioned the welcome lobby from cappuccino lounge to photo-op. A simple lounge just would not do!

This blow-up pool filled with over 50 silver blow up balls and fun props, sitting on top of a 12’ x 12’ water decal. Our photographer took shots from above, printed the pictures on the spot and also shared them via social media for interested parties. How cool is that?

Guests had a blast – being treated to a one of a kind day – and experiencing Venus Gillette from a whole other angle!



June 21st, 2016

Worcester Polytechnic Institute (WPI) hosts an annual science festival called TouchTomorrow, bringing thousands of people of all ages to enjoy science, technology and robots.

We have helped facilitate this awesome festival for the past 3 years and, for some of our Corinthian Events team, this is the event we most look forward to each year.  WPI’s TouchTomorrow festival is a FREE event to the public that draws technology enthusiasts of all ages.

Our role in this amazing festival is mostly logistics – and we LOVE logistics! Due to the large scale of this event – which spanned the entire campus including 15 buildings & laboratories plus 24 tents spread throughout the campus, logistics were vital. Our team focused on detailed floor plans for all the internal and external exhibitors as well as all the rentals which  included spandex linens, AV and tables and chairs.  It was important to plan the perfect placement of all items and keep in mind of the roving robots on campus!

In order to plan for an event of this scale, we built a registration system to help WPI anticipate attendance and send information to their guests. We integrated the registration site with their website, designed and sent marketing emails to spread the word!

On site, we positioned teams of staff to check in attendees on IPads. This system fed live data integrated with pre-registration which allowed WPI to tract actual attendance. At any time, we could see live numbers of how many people were there!

After reflecting on several years of data and event history, we worked with the WPI team to build a mobile app for the festival. About 1/3 of families downloaded the app in advance and over 75% of families were using the app by the end of the event! The app included interactive schedules and maps, surveys and social media channels – everything to help attendees plan their day. We even sent notifications for last minute changes and advice when it started to rain.

Merging logistics with science and tech is pretty awesome. Inviting the community to experience it is even better. Our favorite part? Watching everything come together to create an amazing day!


Be Positive – Love what you do!

June 16th, 2016

Positivity is more than just a tag line. It changes the way we behave. And I firmly believe that when I am positive, it not only makes me better but it makes the people around me better. – Harvey Mackey

At Corinthian Events we start each day with an inspirational quote. It’s a simple way to connect with each other – sharing something about ourselves inspired by the quote before returning to our desks.

But being positive and staying positive are two very different talents. During busy times at work we have some tricks up our sleeve to stay bright and in the moment as well! Taking a break for lunch is a great way to brighten your mood – even when you feel like you have too much to accomplish. Taking a break allows a moment to relax, and enjoying a healthy lunch gives us the chance to brainstorm new ideas!

Snacks anyone? So this can be a dangerous one but it can be a fun option– our kitchen contains a snack bin. Need a granola bar? I’m more of a goldfish fan!

Our last tidbit of advice for staying positive is taken straight from our Core Values: “LOVE IT! Love what you do.” When the going gets tough – it’s tough to get going, if you don’t love what you do!


Ready, Set, Bid!

June 14th, 2016

Guests delighted in dishes prepared by celebrity chefs, sipped wine, and cheered for their new favorite organizations. All while they watched for push notifications on their cell phones throughout the evening. What was this you ask? A totally new idea in non-profit fundraising from an organization called Power Launch. Even Mayor Walsh was excited to attend.

The creative team at Power Launch came up with a new concept – a venture philanthropy competition – which they called, PitchIn. Five social entrepreneurs, leaders of a variety of organizations for social change, pitch their organizations to a panel of judges, in front of a live audience! The entrepreneurs for this special kick-off evening included: Josh Trautwein – Fresh Truck (shown above), Michelle Cove – MEDIAGIRLS, Julie Joyal – MED Science, Emily Cherniack – New Politics Leadership Academy and Dean Bragonier – NoticeAbility.

This style competition with social entrepreneurial spirit has the intrigue and draw – but what about logistics? At Corinthian Events we love working on creative concepts that inspire us -  and connecting logistics with creative ideas is our specialty!

Our Corinthian Events team worked with Power Launch to build their website, design email invites and branded registration site as well as integrate their email blasts seamlessly to convey all the right messaging. The digital presence prior to the event was vital to set expectations for the night to come.

Starting a brand new event from scratch, details such as venue, floor plan, schedule, lighting, food, and signage were especially vital during the event to ensure a seamless evening. A work-back schedule was created as far in advance as possible to make sure everything can be designed, ordered, and ready for the night.

During the evening, as the entrepreneurs pitched – instead of being asked to silence their phones, the emcee encouraged the crowd to pull out their phones to be ready to bid! Guests were sent push notifications throughout the night, keeping them involved in the event and giving them the ability to support Power Launch using their phone!